Popsure’s Rebrand: Feather
Why?
Popsure decided that they needed a brand new look and name. I lead the direction of everything related to the rebrand. From the creation of the new name to all of the visual identity.
Popsure became Feather - light, honest and simple insurance. A fresh and crispy look in a crowd of old and dated insurance company brands. The new kids on the block in a world full of dinosaurs. You know… because feathers were once dinosaur scales.
